Title
Ordinance to amend Subsections 13.215(2), (6), (10), (16), (18), and (19) of the Downtown Signage Ordinance relative to updating definitions, types of prohibited signs and updates to the changeable copy signs section within the Downtown West Allis Signage Ordinance
Body
The Common Council of the City of West Allis do ordain as follows:
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PART I. Subsection 13.215(2) of the Revised Municipal Code of the City of West Allis is hereby amended to replace specific existing terms and definitions with updated terms and definitions below:
13.215(2) Definitions
(2) Definitions. As used in this section:
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Changeable copy sign: A sign or portion thereof on which the copy or display changes either
automatically through electrical or electronic means, or manually through placement of letters or symbols on a panel mounted in or on a track system, or via an electronic digital display using incandescent lamps, LEDs, LCDs or a flipper matrix or similar display.
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Flashing sign: A sign whose artificial illumination is not kept constant in intensity at all times when in use and which exhibits changes in light, color, direction, or animation. For the purposes of this sign ordinance display at intervals three (3) seconds or more shall not be considered flashing.
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"Freestanding sign" means any sign which is supported by structures or supports in or upon the ground; and that is independent and detached from any building or other structure.
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"Projecting sign" means a sign attached to a wall and projecting away (generally perpendicular) from a wall.
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Storefront: The exterior facade of a building for a commercial use, visible from a street, sidewalk, or other pedestrian way accessible to the public and containing the primary entrance to the commercial establishment.
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"Window area" means the transparent portion of a window within a frame. The area of transparent glazing (glass), within the frame of a single window unit, section or bay. The window are...
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