Title
Resolution authorizing the City Administrator to enter into a contract with Savage Solutions, LLC for Branding and Marketing Services for an initial cost not to exceed $50,000.
Body
WHEREAS, the 2017-2021 City of West Allis Strategic Plan Goal Number One aspires to have the City of West Allis become the "preferred municipality in the Milwaukee Metropolitan area, the state and the country" through focused rebranding, marketing and promotion actions; and
WHEREAS, the Tourism Commission was established by the City in 2015 pursuant to Wisconsin State Statutes 66.0615 to be the receiving body and monitor the collection of local room tax revenue at an amount apportioned per State Statutes, to provide the City a Commission whose role would include tourism promotion and development through marketing of projects to promote the City, tourist informational services, or municipal development significantly used by tourists, and attract tourists, per State Statutes, and to fund tourism marketing for activities and products available in the City of West Allis; and
WHEREAS, the City of West Allis and the Tourism Commission share the mission of improving the brand and image of the City of West Allis; and
WHEREAS, the City of West Allis and Tourism Commission issued a Request for Proposals (RFP) for Rebranding, Positioning and Marketing Services; and
WHEREAS, RFP responses were evaluated and scored by Tourism Commission, Communication and Development Department Staff, and members of the Mayor's ad hoc marketing committee, and Savage Solutions, LLC was selected; and
WHEREAS, the Scope of Work includes a project cost estimate of $47,500 (which may need to be adjusted based on the findings during the discovery portion of the project); and
WHEREAS, during the course of the project, Savage Solutions will recommend various marketing and branding activities which will be brought to the Common Council and/or Tourism Commission for consideration and funding.
NOW, THER...
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