Title
Resolution authorizing the Mayor to partner with Savage Solutions to implement and execute the first full year of the accepted Three Year Marketing Strategy and Plan for the City of West Allis in the amount of $180,000 [$100,000 from a donation from FIRE (First-Ring Industrial Redevelopment Enterprise) and $80,000 from funds designated for Tourism Promotion and Development based on a change to state law which requires room tax revenue allocation to Tourism Promotion and Development].
Body
WHEREAS, the 2017-2021 City of West Allis Strategic Plan Goal Number One aspires to have the City of West Allis become the "preferred municipality in the Milwaukee Metropolitan area, the state and the country" through focused rebranding, marketing, and promotion actions; and
WHEREAS, 2015 Wisconsin Act 55 requires municipalities to allocate a portion of room tax collected to Tourism Promotion and Tourism Development; and
WHEREAS, the Tourism Commission was established by the City in 2015 pursuant to Wisconsin State Statutes 66.0615 and 2015 Wisconsin Act 55; and
WHEREAS, the City of West Allis and Tourism Commission issued a Request for Proposals (RFP) for Rebranding, Positioning and Marketing Services, and Savage Solutions, LLC was selected; and
WHEREAS, Savage Solutions engaged numerous local stakeholders, business owners, and residents to solicit information about the City's history and the hopes for the future of the community; and
WHEREAS, Savage Solutions developed a brand and marketing strategy based on discovery process and meetings with stakeholders, and the Mayor, City Administrator, and Communications Department staff reviewed and worked through various iterations of a Brand and Marketing Strategy; and
WHEREAS, the City of West Allis Common Council approved Savage Solutions' proposed Three Year Marketing Plan ON DATE; and
WHEREAS, the City of West Allis launched its new brand at the West Allis Farmers Market on October 13, 2018; and
WHEREAS,...
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